Lucille
Lucille’s second vintage drop invited a soft editorial tone — like a chic diary entry. I wrote the brand line, email marketing, alt text, and social captions to reflect the warmth and intimacy of the pieces themselves.
Brand Line
Lucille Vintage, Drop No. 2
A love letter to the textures of memory.
Instagram Copy
Mesh, citrus, a brush of leopard.
This rack is the feeling before a perfect night out, the rare half-hour when you're almost ready and not rushed. It’s August light, layered textures, and the thrill of choosing something with a past. Drop two goes live Tuesday, 9am EST. One-of-one, no restocks.
Alt Text
A vintage clothing rack in warm afternoon light. Pieces include a sheer blue floral dress, sequin handbag, leopard print skirt, and a chartreuse lace slip. Platform heels and boots sit below the window frame, bathed in sun.
Email Preview Text
Subject line: Something pretty this way comes.
Preview text: A warm-weather rack filled with one-of-a-kinds. Drop two is live.
Body copy: A new vintage edit from Lucille, curated for the hush before fall. Think citrus prints, sheer mesh, slinky slips, and leopard print for good measure. From mesh to mohair, these found textures speak louder than words. Each piece is personal and available now.
Brand Line
For the girls who decorate with sentiment.
Instagram Copy
The locket dress, again. A familiar silhouette, reimagined and just as good the second time.
Email Preview Text
Subject line: You left something on the settee
Preview text: There’s a velvet locket dress waiting. (And she’s not one to wait long.)
Body copy: The signature Lucille locket dress in black velvet. It’s the kind of silhouette that looks as good in your closet as it does draped over a striped couch. Available now, limited as always.