Lucille
BRAND IDENTITY
PACKAGING DESIGN
GRAPHIC DESIGN
Packaging, Logo Design, Print Materials, Tags
2023
Art directed and photographed the Locket Dress in New York’s Chelsea Hotel, using 35mm film and location styling to mirror the dress’s timeless silhouette. The visual narrative attempts to play with voyeurism and nostalgia by tapping into a 60s meets 90s moodboard of muses, velvet rooms, and city windows. The dress was later captured in homes across Barcelona and New York to reflect the growing sisterhood of the Lucille community.
VISUAL PRODUCTION
PHOTOGRAPHY
2024
The Locket Dress
Photographed the Locket Dress in New York’s Chelsea Hotel, using film and location styling to mirror the dress’s timeless silhouette. This project required careful image selection and sequencing to maintain a cohesive visual narrative across platforms.
The visual narrative attempts to play with voyeurism and nostalgia by tapping into a 60s meets 90s moodboard of muses, velvet rooms, and city windows. The dress was later captured in homes across Barcelona and New York to reflect the growing sisterhood of the Lucille community.
COPYWRITING
ONLINE CONTENT
PRODUCT MARKETING
ILLUSTRATION
2024
Brand Line
Lucille Vintage, Drop No. 2
A love letter to the textures of memory.
Instagram Copy
Mesh, citrus, a brush of leopard.
This rack is the feeling before a perfect night out, the rare half-hour when you're almost ready and not rushed. It’s August light, layered textures, and the thrill of choosing something with a past. Drop two goes live Tuesday, 9am EST. One-of-one, no restocks.
Alt Text
A vintage clothing rack in warm afternoon light. Pieces include a sheer blue floral dress, sequin handbag, leopard print skirt, and a chartreuse lace slip. Platform heels and boots sit below the window frame, bathed in sun.
Email Preview Text
Subject line: Something pretty this way comes.
Preview text: A warm-weather rack filled with one-of-a-kinds. Drop two is live.
Body copy: A new vintage edit from Lucille, curated for the hush before fall. Think citrus prints, sheer mesh, slinky slips, and leopard print for good measure. From mesh to mohair, these found textures speak louder than words. Each piece is personal and available now.
Brand Line
For the girls who decorate with sentiment.
Instagram Copy
The locket dress, again. A familiar silhouette, reimagined and just as good the second time.
Email Preview Text
Subject line: You left something on the settee
Preview text: There’s a velvet locket dress waiting. (And she’s not one to wait long.)
Body copy: The signature Lucille locket dress in black velvet. It’s the kind of silhouette that looks as good in your closet as it does draped over a striped couch. Available now, limited as always.